Webtise Blog

With the continual changes being made to Google’s Algorithm lately, it’s never been more important to have plenty of fresh, unique content on your site.

Not only does having plenty of information on your site ensure that Google is happy, but it’s primary reason should be to assist and inform customers. In essence you should be making your eCommerce site as much about useful, industry-related information as it is about products.

Below are 3 Top Tips for keeping your eCommerce content fresh:

1)    Write your own Product Descriptions

It never ceases to amaze me how many eCommerce sites just rip product descriptions straight from the manufacturers website. In terms of SEO, this is nothing short of disastrous! You face an unnecessary uphill battle to get above your competitors in the rankings if you don’t have unique content for your products.

Luckily this can be easily rectified. You don’t have to write a literary masterpiece for your product descriptions (although if you want to, don’t hold back!), just rewrite the descriptions, ideally with any other extra information you have on the product. As a rule of thumb, ensure that content is unique, relevant and makes sense.

2)    Got news? Share it!

Whether it’s a new product in stock, a sale, something new about your company or any industry news – share it with your customers! Keep them informed, present yourself as an industry authority and people will keep coming back for more.

The best way to share news is via your own company blog and then sharing these posts on social media sites such as Twitter. Keep your blog up to date and this can become an information source for your customers and always goes down well with Google! Ideally, you should also have a blog feed showing your latest posts on your website.

3)    Write Helpful ‘How to’ Guides

This is the information generation. Help customers with problems they may be having by writing helpful ‘how to’ guides as articles or blog posts on your website.

If you sell bike’s, you could write an article on ‘How to fix a flat tyre’; or, if you run a home interiors site, you could do a ‘How to match colours in your home’ article. Informing and engaging your customers works wonders for your SEO campaign and boosts customer loyalty.

Copywriting not for you?

If copywriting isn’t for you, we at Webtise have our own SEO team in place, who are highly skilled copywriters who can turn their hand to any topic.

Need a blog?

Our team of web designers and developers have also created a host of great blogs and can pull a blog feed into your website no problem.

So whether you need help with copywriting, setting up a blog, a blog feed or your SEO, please don’t hesitate to get in touch. Call Webtise on 0800 008 7872 or email us at hello@webtise.co.uk to see how we can help you today.