Home / Blog

Earth Day April 22nd – Reduced Email Marketing Costs

by Daniel Clutterbuck at 10:10 am on April 22, 2009

Earth Day April 22nd 2009

In association with Earth Day 2009 Webtise are offering reduced rates on our Managed Email Marketing for the remainder of April.

Email Marketing is a great way to save on Postage, Print and stamps.

When working with our clients we have found that Email Marketing is the most cost effective way to get new traffic to your website and to encourage repeat business.

We will work with you to develop a targeted email database of individuals who want to hear from you. Once we have helped you develop this permission asset, conversion rates and then revenue naturally rise.

We would love to talk to you about your Website and Internet Marketing strategy. To speak to someone who can offer some advice please email info@webtise.co.uk or call our office 0845 073 3331.

My First set of very much ‘need to know’ eCommerce Tips

by Daniel Clutterbuck at 9:32 pm on April 21, 2009

Realistically it isn’t hard to sell products online. What is difficult is encouraging enough of a buzz to maximize sales and get people coming back, Here’s How.

Here is some tips I’ve used to help clients sell hundreds of thousands of pounds online through our ecommerce developments:

1. Offer free Delivery on orders over a certain amount.

It’s a well known fact that shoppers hate paying extra for Delivery. Offering free delivery over a certain cart amount gives you a much needed competitive advantage. With users typically looking at a range of websites before making a purchase decision, it is important to give your shop a compelling difference (especially if your prices match your competitors).

If you can’t afford to offer free delivery on all orders, then a great way to increase your average order value while still offering free delivery is to offer free delivery on orders over £100, for example.

2. Inform users of your return policy.

When people buy online they like to get the “whole picture” even before they click the “Checkout” button on your shopping cart page. This includes knowing where you stand on refunds and exchanges, as well as which delivery methods you offer.

You should create a page on your website’s main navigation menu called “Delivery & Returns” from which you can list the different shipping methods you provide, as well as information on your refund policy.

If you can offer a no hassle refund period of at least 30 days you’ll put shopper’s minds at ease about purchasing from you, especially if they’ve never heard of you and feel like they’re taking a risk placing their first order with you.

It should also go without saying that you should honor your refund and exchange policies for all customers.

3. Capture the email address of shoppers and start a regular email newsletter. Did you know that email marketing is the best performing and most affordable marketing method you can use when selling online?

On average email marketing returns almost £52 for every £1 spent, so starting a regular email newsletter and offering visitors a way to subscribe is a great way to keep in regular contact with them.

You could send weekly or monthly email marketing campaigns containing information about new products added to your store, or you could even include special offers and discount coupon codes to encourage new shoppers to place their first order from your website.

I’m sure you’ve bought at least one thing after receiving an email from an online store in the past?…

There’s more on the way so come back soon…

Daniel Clutterbuck

5 Top Tips for Converting Traffic Into Sales

by Paul Gregory at 1:46 pm on

A website is like a shop window. People will walk up to it and take a look however if the window display isn’t appealing and doesn’t show them what they are looking for them they will carry on walking and look at the next window (or go to the pub!). That is why it is important to follow these Top Tips to succeed with your website.

1. Make sure you have a solid Web Design or Refresh your current design.

It is hugely important that you have a solid base for you business. In this case a Website.

Don’t settle for a cheap easy solution, make sure you go for a design that suits your needs and more importantly the needs of your customers.

Think about your own buying behaviour, you are unlikely to buy anything from a website that looks tacky and messy; you are much more likely to buy from a site that’s well organised, good looking and professional.

If it is already too late and you have gone for the cheap option you may want to consider a web refresh and look to update your site. The overall goal is to create a clean and unified look that invites users to go deeper into your site and ultimately make a purchase.

2. Create Visible and Enticing Calls to Action

As part of your websites navigation you will want to consider the position of your Call to Action. All too often the call to action is tucked away at the bottom of the page where a user is less likely to find it. Make sure your calls to action are visible by placing them higher up your page, this will allow a visitor to see exactly where they need to go to make a purchase or enquiry.

The other important part of calls to action is the wording you use. Make sure the wording is appealing and not pushy, but stands out clearly (Buy Now, Order Today etc.). Also make sure it suits the overall theme of your site and doesn’t look out of place.

3. Make Visitors ‘Stick’ to your site

If people are visiting your site but not hanging around then you will never get any sales. Ways to improve the ‘stickiness’ of your site include adding relevant and interesting content, adding a search box allowing visitors to find exactly what they want or including a blog or forum allowing visitors to interact and find out more information.

4. Aim to get visitors onto sales focused areas of your site

It is important to get visitors to what they are looking for in as few clicks as possible. This can be achieved by adding a list of ‘best sellers’ or ‘new products’ to your home page that each link to the specific product. Visitors will start to lose interest if it takes them more than 3 or 4 clicks to find what they are looking for.

5. Focus on your Target Market

The best way to do this is to put yourself in your customers shoes. How would you go about finding your product if it was something you required?

Do some research and find out what websites, forums or blogs your customers are looking at. The goal is to place your website in front of as many potential customers as possible.

Earth Day April 22nd 2009 – Reduced Email Marketing Costs

by admin at 9:00 am on