It is often believed that in SEO the most important links are external links leading to your site. Whilst these are indeed extremely important it is also very important to get the Internal Linking structure of your own site right.
Main Site Navigation
This process begins when you are deciding what keywords to use in the main navigation of your site. It is a good idea to use your most important and most relevant keywords within the main navigation as this is one of the first things the search engines will look at when crawling your site.
However don’t be tempted to try and stuff loads of keywords into your navigation as 1) It looks messy and 2) You can potentially get punished by the search engines.
Website Footer
Another form of Internal Linking that will also help the Search Engines is having a footer that mirrors the main navigation but can also contain a few extra pages that aren’t linked from the main navigation (these are usually pages like Privacy Policy or Terms & Conditions). It is very important however not to be tempted to keyword stuff in this area. I have seen sites where the footer links cover more area than the main content of the page! This again looks messy but will also reduce the value of each individual link.
Internal Text Links
Internal Text Links are links that are placed within the content of a page. When a relevant keyword is used in the content of your site you can turn that word into a link to the relevant part of your site. An example of this would be ‘We are a Web Design company based on the Wirral’ where web design links to the relevant page on our site (yes I know a cheap inbound link to our site on that one!).
And you guessed it, it’s important not to add too many text links as it will look messy and reduce the value of the links.
These steps alone will not boost your site to the top of the rankings, however they are an important part of the overall SEO process and for the time it takes it is definitely worth doing.
Mozilla’s latest update to Firefox (Firefox 3.5) has been dubbed the fastest version of Firefox yet.
They claim that it is 2 times faster than 3.0 and 10 times faster than 2.0.
To promote the fastest Firefox ever Mozilla have asked people to upload videos of them doing their particular talent only faster including hand clapping, stacking and banjo playing!
This video is of Todd Taylor the World’s Fastest Banjo Player!
You can find out more and download a pre-release version of Firefox 3.5 by clicking here.
Roll up, Roll up, Webtise donate to Charity Circus Tour!
by Paul Gregory at 10:02 am on June 18, 2009
Webtise are proud to announce that we have made a sponsorship donation to the Circus Starr Autumn Tour to help raise money for the Claire House Children’s Hospice.
Over the last 21 years Circus Starr has developed an extensive network of partners who each year work hard to make Circus Starr the successful fundraising event that it is today. With the dedicated support from local interest groups, charities, local authorities, radio stations and businesses throughout the UK.
The tour kicks off in Warrington on September 9th, further details and ticket information can be found at www.circus-starr.co.uk.
Webtise are extremely proud to make a contribution to such a worthwhile cause.
What are your customers D.U.F.’s?
by Paul Gregory at 10:20 am on June 15, 2009
Your customers D.U.F.’s
It is important for any company selling online to understand their customers D.U.F.’s. Now this has nothing to do with Homer Simpson’s favourite beer (mmm Duff!) but stands for Doubts, Uncertainties and Fears when buying online.
How can I find out what my customers D.U.F.’s are
This is a quick checklist of good ways to find out your customers DUF’s
• Start by Reviewing your Site
Is all the information regarding a product there and visible to a client? Is everything there that should be, like shipping costs, delivery date, secure shopping etc. Compare your site to industry leaders to see what you may be missing.
• Have a chat with the people on the front line
Talk to the people who speak to your customers. Are the customers asking the same questions every day? If so think about adding and FAQ to your site to allay some of their fears and answer their questions.
• Ask your customers for Feedback
Adding a customer feedback form can be a great way to find out what is worrying your customers about your products or services. It is also a great way to make customers feel comfortable buying from you if you have positive customer feedback.
• Usability Testing
Ask people who are unfamiliar to your site to go over it and assess the usability. This is a great way to see if your site is user friendly to new visitors and a great way to uncover new DUF’s.
Congratulations to Paul (AKA P.G.) who’s had the wonderful privilege of having a birthday during the working week. We had Strawberry laces, a Cadbury cake and Spiderman plates. Enjoy the rest of the day…
