by Matt at 12:04 pm on September 3, 2010
If you’re wondering why we believe search engines are so important to your online marketing strategy, here’s something that will help you see things from our perspective. SEOmoz’s Beginners Guide to SEO is a great reference for anyone with a desire to understand the workings of search engines from the ground up. It starts like [...]
by Paul Gregory at 10:38 am on 
I came across this great Blog post with accompanying video about Product Page SEO from SEOMoz, enjoy:
http://www.seomoz.org/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-friday
by admin at 11:11 am on August 24, 2010
We came across this great article written by Matt Van Wagner on Search Engine Land and would like to share it with you.
As summer in the U.S. winds down and millions of students head back to school this week, the rest of us head back to work, refreshed and ready to stimulate the economy with great new ad campaigns.
I know from my own experience that with all the time we spend on the analytical aspects of our PPC campaigns like quality scores, click-through rates, costs per click and match types, it is very easy to lose sight of this simple truth: what your ads communicate is much more important than the metrics you use to track them.
