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You should have mayonnaise with that website…

by Daniel Clutterbuck at 1:16 pm on August 6, 2009

I’ve just returned from popping out for lunch at our adequately named local sandwich shop, “Muff’s”, a local butchers who have won quite a few awards over the years.

Interestingly enough, I found inspiration for composing a blog on customer service. Gray (Business Partner) and I both waited at the counter. I was served by a lady who I know has been there for a while and has obviously picked up experience along the way. Gray was served by a new recruit. The difference between the two is this; my lady knew exactly what to suggest to make my sandwich better. I had a Chinese chicken barm of which she suggested raw onion, mayonnaise and certain salad. She knew how to make it better and what was right for me – the customer! Gray on the other hand had a tuna baguette and had to ask for cheese, of which he had a “cheese is 35p extra” comment. There was no suggestions and Gray didn’t enjoy his sandwich half as much as I did (and his was more expensive – unlucky!).

I’d like to compare this experience to our industry. For me, I have always put pride in customer service. There is no better way to start off a relationship with a client other than making the best suggestions to make their purchase as tailored and with the greatest possible value that suits.

It happens a lot in our industry, where everything extra, costs… well, extra. This shouldn’t be the case and anyone who does it, at each occasion loses a small piece of a customers economic value.

Another point from our little sandwich adventure is that experience and knowledge does count. Knowing what is best for the customer makes it as valuable as possible. We like to think of ourselves as experienced due to our customer base and with 11 heads to share knowledge, I’d say we’re pretty switched on when it comes to web design/ web marketing too.

I meet clients and non-clients on a daily basis and talk about website design, ecommerce and online marketing all day. I will talk to anyone about these topics and enjoy it no matter who it’s with, even if it’s not going to turn to business – it’s just enjoyable.

If you would like to talk, take advantage, get a new website or have a coffee (Costa/ Nespresso only) drop me an email on daniel@webtise.co.uk and I’ll be happy to respond.

Daniel Clutterbuck
Director
Webtise Ltd

Google Vs Microsoft. A New Age Marketing Lesson

by Daniel Clutterbuck at 12:23 pm on May 30, 2009

Microsoft has recently announced BING, (Stands for But It’s Not Google) a new search engine that will apparently knock Google off it’s already well monopolized perch. The features look good and the visuals look good also but can it really beat Google? Take a peak here and read on below:

Okay, so what do Microsoft do next? It’s rumored that they have $100 million lined up to market this “new” offering. Why would any company try to invest $100 million trying to copy what is already successful?

Do Microsoft really think that Google will see this new offering and cower in the corner? No chance. Google will see what features they use and better them.

2 months of increased market share for $100 million. I wonder what better things could be done with that cash? As Seth Godin gracefully puts

“Google is not seen as broken by many people, and a hundred million dollars trying to persuade us that it is, is money poorly spent. In times of change, the rule is this: Don’t try to be the ‘next’. Instead, try to be the other, the changer, the new.”

Brands aren’t built by money, they are built by reputation and innovation. Networks and “idea viruses” grow brands on the internet, not money. Microsoft’s efforts should be focused on growing word of mouth and increasing social media buzz. Google have a new product that will be open source and asks developers to help better it. Guess who uses the internet Microsoft? Developers! This search engine battle will unfold two lessons:

1. Google are untouchable why people try to recreate what already works

2. Marketing has changed. Focus on an audience that will adopt your ideas and make your product so remarkable that your customers have no other option but to talk about it.

I introduce Google Wave…

Daniel Clutterbuck
Marketing Director
Webtise Ltd

Web Design, Internet Marketing and eCommerce

Sources: Seth Godin, You Tube and Microsoft

Webtise Launch New Wirral Witches Website

by Daniel Clutterbuck at 4:34 pm on May 11, 2009

Webtise Launch the new Wirral Witches Website to promote Women In Touch With Claire House. Hopefully the new Web Design and on-site Search Engine Optimisation will have a great improvement on the Members they get signed up to the site. If you are interested in becoming a Member and helping raise money for Claire House please click on the website link and fill in the quick enquiry form.

www.wirralwitches.co.uk

If you are interested in any Web Design or Internet Marketing services, please call 0845 073 3331 or to request more information send an email to marketing@webtise.co.uk

Rant 1: “The Guy in the Pub”.

by Daniel Clutterbuck at 11:18 am on May 3, 2009

In our industry, the Web Design and Internet Marketing Industry, there are too many “guy’s in the pub” who can do you a website. They sell the solution, design it, develop it and then claim to spend time on it on a monthly basis to justify a fee. It annoys me to the brink when I lose a prospect to a guy in the pub and then that same client approaches us again three months down the line with less budget and less confidence. One guy in the pub even made a client sign off shares in his business – what a joke.

My goal for our business, Webtise is simple: I want to develop websites that are successful, if I don’t think your business idea will work online, I will tell you and offer a different method (where viable) to make a success of your venture. What happens with “Guy’s in the pub” is that most are usually a friend or are individuals that have other jobs. You wouldn’t entrust a guy in the pub to try and do your accounts because it was the cheap option, would you?

A website done correctly will generate you business. Just as you pay an accountant (our’s are fantastic – ERC Online) a monthly revenue to save you money, your Internet window to your customers should MAKE you money. Do not try the guy in the pub, it will only diminish your confidence and waste precious start up budget, I would much rather reduce our margins and see it done correctly!

Rant over.

Daniel Clutterbuck
Marketing Director
Webtise Ltd
0845 073 3331
daniel@webtise.co.uk

You should have mayonnaise with that website…

Google Vs Microsoft. A New Age Marketing Lesson

Webtise Launch New Wirral Witches Website

Rant 1: “The Guy in the Pub”.

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