Another SEO success for Webtise..

Sheffield based Autorads approached us last December with a problem. They had been struggling to make their eCommerce website work for years and by the time they found us they were on the verge of shutting down the entire online operation. The reason for this was simply this, despite investing a lot of money in it, their eCommerce shop was not providing a return. In short, they had spent more than they were getting back and had lost faith in the online marketplace. This really was a last ditch attempt to salvage the project.

The first thing we did was carry out an SEO Audit. Our eCommerce SEO experts identified that the majority of the organic traffic was landing on the homepage, which told us that the category and sub-category pages were not getting found by Google. The reason for this was that the same keywords were being targeted on every page throughout the site. Surprisingly, this is something we see often.

Having identified the challenge, we proposed a solution: A Webtise SEO overhaul. We carried out Keyword Research for each category and sub-category page and selected 2-3 target keywords for each page. The keywords we chose were specific to the product, for example, Audi Radiator, BMW Radiator, and so on… The strategy was to provide online visibility for each sub page so the visitor is taken beyond the homepage, to a page more relevant to their search. By doing this we make it easier for the visitor to find what they are looking for and, consequently, this brings them closer to making a buying decision.

With the research and planning done, we set about the hard work of optimising the website for organic online visibility, which is something we happen to be very good at!

And now, only 1 month after completing the initial work, we are seeing some great results. All the main category pages are now getting found in Google, most have reached Page 1 already and because the website is now getting found for many more keywords than previously, organic traffic has increased.

We’re in the very early stages of this project and now that the 1st objective to broaden the organic visibility has been achieved we will continue to help Autorads get bigger and better this year, driving higher volumes of traffic to the site to increase revenue.

If you’d like more info about SEO Audits, we’d love to hear from you, get in touch by emailing hi@webtise.co.uk or calling 0845 073 3331