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The Ten eMarketing Commandments

by Pete at 3:10 pm on October 27, 2011

…and eCommerce SEO gave Webtise the Ten eMarketing Commandments on Mount Riverside to serve as principles of eMarketing behaviour for the human race:

Thou shalt use Google’s Webmaster Tools

Monitor your website with Webmaster Tools. It will help you diagnose any problems with your site and discover which queries drive traffic to your site. Google Webmaster Tools shall be your guide if you are unclear which path to take.

Thou shalt always target relevant keywords

It’s not all about traffic. Obviously you want as many people visiting your site as possible, but it is more important to target the people who will bring you sales. So target keywords that your audience will search for rather than bland, generic terms.

Thou shalt never steal content

Search engines will be onto you if you are ripping content from other sites – so it will not benefit SEO. What it will do is annoy customers and the author of the original work.

Thou shalt always promote thy best deals in thy ads

It may be a tedious prospect updating your copy and ads regularly, but it will reap rewards. Make sure your customers know what your best deals are and they will keep coming back.

Thou shalt honour thy organic search and paid campaigns

Whilst paid campaigns should get you queries quickly, organic search is the backbone of SEO. Have your back covered by ensuring your organic search is up to scratch with unique content filled with keywords. Organic search is a long-term solution and cheap – invaluable if a time comes when you have to cut your paid campaigns.

Thou shalt encourage social media sharing

Add social media sharing icons to your sites and blogs. Keep your content lively and interesting and your customers will advertise for you. Social media sharing is the new word-of-mouth.

Thou may well benefit from localised optimisation

Drive relevant traffic to your site that will have a high conversion rate. Entice the people from your local area online.

Thou shalt ensure every URL is descriptive

Although www.webtise.co.uk/page1 may seem practical and organised, www.webtise.co.uk/ecommerce-web-design will boost your SEO ranking. Provide descriptive URLs wherever possible.

Thou shalt use keywords in titles and headlines

Use <H1> (header 1) and <H2> (header 2) tags for all your content and ensure all your titles and headlines are laden with your keywords. This will help search engines find your relevant pages.

Thou shalt honour thy human and search engine equally

Getting ranked number one for a relevant keyword on a search engine is obviously the dream, but not at the cost of alienating customers when they get to the site. Make sure your site is search engine and human friendly.

If you would like help with your eCommerce SEO or eCommerce web design please feel free to get in touch on 0800 008 7872 or email: hello@webtise.co.uk.

PPC Seller Rating Extensions now on Google

by Pete at 11:16 am on October 21, 2011

Google now have ‘Seller Ratings Extensions’ available as part of their pay-per-click (PPC) ads. The Seller Ratings Extensions are ratings (of up to five stars) that appear on PPC ads for your company based on customer reviews; taking the merchant star rating from Google Product search and attaching it to your ads. The idea behind seller extensions is to make it easier for consumers to identify the most highly-rated merchants.

Benefits of Seller Ratings Extensions

There are a range of fantastic benefits from having a Seller Rating Extension attached to your ad:

- Gives you a free extra line of advertising on Google

- Provides a positive endorsement of your company to potential customers

- Leads to a free review page on Google with glowing references of your company

- Boosts SEO Ranking in Google

- Don’t have to pay for clicks to your review site

All of these benefits could really help drive sales for your company, as well as improving brand image.

If you would like to have a Seller Rating Extension on your pay-per-click campaign, please contact Webtise at hello@webtise.co.uk or freephone: 08000087872 for more information.

About Maximuscle Cyclone

by Matt at 4:31 pm on May 18, 2011

Maximuscle Cyclone – a great ‘BUYING’ keyword for Bodyfuel.co.uk

As part of their online marketing strategy our client Bodyfuel targets a lot of different keywords, as you would expect from any successful eCommerce business.

A leading online supplier of Sports Nutrition Supplement, Bodyfuel are interested in anyone who uses Nutrition Supplements or are looking for help in choosing the right supplement. Their expert advice will set you on the right track to achieving your perfect figure.

A combination of SEO and paid advertising provides Bodyfuel with their online visibility and helps them promote and sell their products.

Their number 1 product is Maximuscle Cyclone.

As a keyword ‘maximuscle cyclone’ drives traffic to the site and generates revenue.

The statistics for this keyword show that in April there was a 6% increase in traffic compared to March, resulting in a 25% increase in revenue.

We call this a ‘buying’ keyword – our online marketing services are a worthwhile investment when targeting a keyword that generates revenue for our client.

If you’re familiar with the Maximuscle Cyclone Protein Supplement and are looking for a competitive online price from a trustworthy place, Bodyfuel is worth a visit.

For expert advice about the use of Maximuscle Cyclone or any other sport supplement, Contact Bodyfuel

How to Increase Hotel Bookings

by admin at 9:21 am on May 13, 2011

Online Marketing Strategy Paying Off for Hard Days Night Hotel

Webtise devised an online marketing strategy for the Hard Days Night Hotel in Liverpool in Autumn 2010 and the campaign has already delivered some great results in terms of online visibility and, most importantly, online hotel bookings.

We started the project by looking at best practice in hotel web design and applied our findings to the Hard Days Night Hotel site. The site is set up to promote all the assets of the hotel in terms of facilities, features and services and also convey special offer packages and encourage as many conversions as possible with simple contact forms and newsletter sign ups.

The next step was to implement our hotel SEO ideas to improve the site’s position in organic search engine results on the keywords that drive bookings through the site. For example we chose ‘Boutique Hotel Liverpool’ as a target keyword and within 3 months of applying the hotel’s SEO strategy it was already ranking well on page one of the search engine results.

This approach to SEO for Hotel Websites has contributed to increasing traffic to the site by 12% in the first quarter of 2011, and has also delivered a significant increase in new visits.

seo for hotel website

The second element of our strategy was to improve the hotel’s pay per click campaign. We felt the hotel was spending too much on PPC and not getting a good enough return. We overhauled the campaign targeting different keywords, creating new ad copy and adopting a new bidding system in order to increase hotel bookings online and reduce the overall cost of the campaign.

So far we have managed to reduce the monthly PPC spend by 25% and at the same time revenue from online hotel bookings through PPC has risen by 20%. Cost per conversion through the campaign has been reduced by 22%. Our management of the PPC campaign for the hotel has generated some great results – reducing costs and improving returns.

Figures are up across the board since we started implementing our online marketing strategy for the hotel; traffic, page views, and new visits in particular have seen significant improvements. Online hotel bookings have increased and costs have been reduced. And this is within just a few months of our online marketing ideas for the hotel being implemented, watch this space for further updates as our strategy continues and delivers more brilliant results.

how to increase hotel bookings

If you would like to know How to fill more Hotel rooms contact Webtise on 0845 073 3331 or email hello@webtise.co.uk

Blue Truck Enjoy Great Week

by admin at 12:45 pm on January 14, 2011

After updating our client Blue Truck (suppliers of Pallet Trucks, Lift Tables & Pallet Stackers) with some of their latest Pay Per Click statistics earlier this week I received a very uplifting email from Graham over at Blue Truck. It read:

“Thanks for the information. Last week was the best week so far with a huge increase in enquiries.
So keep up the good work.”

We are obviously very pleased that Blue Truck have enjoyed their best week since we launched their website and will continue to work hard to improve it’s performance further.

If you are interested in how Webtise the North West Online Marketing Agency can help to improve the performance of your website please give us a call on 0845 073 3331 or email hello@webtise.co.uk.

Older Posts »

PPC Seller Rating Extensions now on Google

About Maximuscle Cyclone

How to Increase Hotel Bookings

Blue Truck Enjoy Great Week

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