Webtise SEO generates high volumes of traffic for Sussex Equestrian Sports Store
by admin at 4:55 pm on July 1, 2010
The brief was to improve visibility for their biggest selling brand, Ariat.
Thanks to the great work of our brilliant Search Engine
Optimiser and all round Google Expert, Paul Gregory (PG), Equitogs have
shuttled up the search engine listings, from zero visibility to page 1
for ‘Ariat’, a keyword with 1.5 million online competitors.
This organic result is supported by PPC (Pay Per Click) for related long-tail
phrases such as ‘Ariat riding boots’ and ‘Ariat Close Contact Chap’,
many of which appear in Google Product Search (shopping results) as
well.
It’s a great example of how SEO & PPC compliment one
another to increases brand exposure, giving our client a monster share
of the Google page and most importantly, generating a lot of revenue
through the e-commerce website we built for them.
We are extremely proud to be working with Equitogs and delighted about
the great results we continue to achieve for them month on month.
The 10 Biggest SEO Myths Exposed
by admin at 1:02 pm on December 15, 2009
by David Jackson
www.promotionworld.com
Let’s face it, compiling a list of this type is always subjective. Trying to figure out what to include and what to leave off can have you second-guessing yourself, more than a few times.
(more…)
The Importance of Internal Linking
by Paul Gregory at 5:22 pm on June 29, 2009
It is often believed that in SEO the most important links are external links leading to your site. Whilst these are indeed extremely important it is also very important to get the Internal Linking structure of your own site right.
Main Site Navigation
This process begins when you are deciding what keywords to use in the main navigation of your site. It is a good idea to use your most important and most relevant keywords within the main navigation as this is one of the first things the search engines will look at when crawling your site.
However don’t be tempted to try and stuff loads of keywords into your navigation as 1) It looks messy and 2) You can potentially get punished by the search engines.
Website Footer
Another form of Internal Linking that will also help the Search Engines is having a footer that mirrors the main navigation but can also contain a few extra pages that aren’t linked from the main navigation (these are usually pages like Privacy Policy or Terms & Conditions). It is very important however not to be tempted to keyword stuff in this area. I have seen sites where the footer links cover more area than the main content of the page! This again looks messy but will also reduce the value of each individual link.
Internal Text Links
Internal Text Links are links that are placed within the content of a page. When a relevant keyword is used in the content of your site you can turn that word into a link to the relevant part of your site. An example of this would be ‘We are a Web Design company based on the Wirral’ where web design links to the relevant page on our site (yes I know a cheap inbound link to our site on that one!).
And you guessed it, it’s important not to add too many text links as it will look messy and reduce the value of the links.
These steps alone will not boost your site to the top of the rankings, however they are an important part of the overall SEO process and for the time it takes it is definitely worth doing.
SEO, PG Tips
