I’ve just been watching the Sunday football and noticed Nike using a # to advertise behind the interviewee. They are promoting #makeitcount which is a new wristband they want to push. Seems clever to me.

What I was wondering and throwing out there is that perhaps, large brands may start to trademark or ‘own’ hashtags. In the same way that MacDonald’s own “I’m Lovin’ it” (der der dut dut derrrr).

It’s a definite possibility if Twitter plays ball or just a ponder perhaps.

Not happy with your current PPC/ Adwords performance? Don’t worry, we have in-house expertise that aims solely to increase conversions and decrease your cost.

With PPC campaigns, they often get mistakenly set up, thus meaning that the cost per conversion is a lot higher than it should be. With around 1-2 hours of us looking around your campaign, we will be able to tell whether it has been done good or bad.

Drop us an email on hello@webtise.co.uk with what you would like your campaign to be doing or call us on 0800 008 7872

There is always room for improvement so what have you got to lose?

In the PPC report we will perform an individual PPC Campaign analysis and discuss what you need to do to improve.

Hopefully we can hear from you soon.

Our London based and extremely talented client Peggy Porschen Cakes are very close to reaching their 10,000th Facebook “Like” created by Webtise.

This is not just a vanity thing, the power of social media marketing is taking place. Each status update brings around 30 comments and over 100 likes. It’s a great example of how social media allows your customers to interact with your brand.

Here’s the Facebook page design we did below, or you can link to it here

When comparing online shopping to offline shopping, one of the big perks to offline is that people can get the product(s) they want without paying for delivery, postage & packaging. Most of us hate it (you’re weird if you like it) but its a necessity from an online store owner’s point of view to cover sometimes high costs.

There is a win-win method around this…

1. Firstly you have to work out what your average order value is for your online shop. Our eCommerce system’s show this in the dashboard, however, if you don’t have a report which tells you this then the calculation is easy:

Total Revenue (all time) / Number of Total Orders (all time)  = Average order value (AOV)

e.g. Total Revenue: £100,000 / Total Orders: 1000 = AOV: £100

2. Next you need to work out what your average delivery cost is using the same calculation. So:

Total amount received for delivery / total orders = Average delivery price

e.g. £5000 / 1000 = £5 Average Delivery Price

3. Now we need to work out what your average delivery threshold is. This is the profitable amount above your average order value that would turn a win / win for both you and the customer. Customer hates delivery, you need them to order some more product to give them free delivery.

For the example, let’s say they need to order 10% more than our average order value. So our Average Delivery Threshold is £110 (£100 AOV + 10%).

You’re customers are already paying your average order value and some will be bouncing off at cart stage because you don’t offer free delivery. Imagine the potential!

Everyone loves Free Delivery so work this out to get loads more customers!

If you wish to discuss eCommerce or to get a report about your current eCommerce website to see if it is reaching its potential call us up, we’ll always give you one piece of advise worth the call! Details: hello@webtise.co.uk and 0151 346 2104

In a recent blog by eConsultancy, M-Commerce is too important to overlook…

23% of UK online consumers conducted some kind of mobile transaction last year, but unfortunately, 83% experienced a problem.

The findings come from a survey commissioned by Tealeaf, which suggests that retailers need to work harder to match customer expectations of mobile commerce.

Mobile commerce activities

63% have used their mobiles for shopping, 37% to conduct financial transactions, 34% for travel bookings, and 23% for insurance payments or purchases.

On average, mobile shoppers completed 4.4 transactions per month by mobile, with a more or less even split between app (43%) and mobile internet browser (41%).

Common problems encountered by mobile users

The study looked at the various problems encountered when users were making mobile transaction, and these go beyond mere issues, and suggest that mobile usability needs to improve.

The most common issue was receiving error messages (34%), while 25% found apps or websites difficult to use, 25% had problems logging in, and 20% said their credit card wouldn’t go through.

How do customers react to difficulties with mobile transactions?

• 29% would abandon the mobile transaction and try later on a computer.
• 16% would become more likely to buy from a competitor.
• 17% would email or log a complaint with customer service.
• 13% would abandon the transaction at the app/site and try a competitor instead.

Negative mobile experiences also have the potential to detract from other channels as well. 66% of respondents said they would be less likely to buy online or instore from a company if their mobile site caused them problems.

What do customers expect from mobile commerce?

Though mobile commerce is still a relatively new channel, and many retailers in the UK (John Lewis, M&S, Tesco) have only launched sites or apps in the last 12 months, users’ expectations are high.

Respondents said they expected mobile transactions to be easier than offline (51%) or on a desktop computer (50%).

In the report, Tealeaf’s Geof Galat suggests that part of the problem is that, thanks to the intuitive user experience offered by iPhones and other mobile devices, their expectations of apps and sites are high.

Other studies back this view up. For example, a recent eDigital benchmark study found that customers expect the same brand experience and product choice they would find on desktop sites, and they also expect the same features: images, product reviews, detailed information etc.

What do retailers need to do?

The report suggests five steps for retailers to improve customer experience on mobile sites, which include making a commitment to improving usability, understanding how mobile fits in with a multichannel strategy, and linking the channels together so that mobile customers can get help from staff.