I’ve just returned from popping out for lunch at our adequately named local sandwich shop, “Muff’s”, a local butchers who have won quite a few awards over the years.

Interestingly enough, I found inspiration for composing a blog on customer service. Gray (Business Partner) and I both waited at the counter. I was served by a lady who I know has been there for a while and has obviously picked up experience along the way. Gray was served by a new recruit. The difference between the two is this; my lady knew exactly what to suggest to make my sandwich better. I had a Chinese chicken barm of which she suggested raw onion, mayonnaise and certain salad. She knew how to make it better and what was right for me – the customer! Gray on the other hand had a tuna baguette and had to ask for cheese, of which he had a “cheese is 35p extra” comment. There was no suggestions and Gray didn’t enjoy his sandwich half as much as I did (and his was more expensive – unlucky!).

I’d like to compare this experience to our industry. For me, I have always put pride in customer service. There is no better way to start off a relationship with a client other than making the best suggestions to make their purchase as tailored and with the greatest possible value that suits.

It happens a lot in our industry, where everything extra, costs… well, extra. This shouldn’t be the case and anyone who does it, at each occasion loses a small piece of a customers economic value.

Another point from our little sandwich adventure is that experience and knowledge does count. Knowing what is best for the customer makes it as valuable as possible. We like to think of ourselves as experienced due to our customer base and with 11 heads to share knowledge, I’d say we’re pretty switched on when it comes to web design/ web marketing too.

I meet clients and non-clients on a daily basis and talk about website design, ecommerce and online marketing all day. I will talk to anyone about these topics and enjoy it no matter who it’s with, even if it’s not going to turn to business – it’s just enjoyable.

If you would like to talk, take advantage, get a new website or have a coffee (Costa/ Nespresso only) drop me an email on daniel@webtise.co.uk and I’ll be happy to respond.

Daniel Clutterbuck
Director
Webtise Ltd