Webtise Blog

iPad conversion rates for eCommerce sites have been shown to be twice as high as the conversion rates on desktop computers. The study by Affiliate Windows shows that conversion rates for iPads in August 2011 (the latest available data) stand at around 3.82%, whilst desktop conversion rates are trailing behind on just 1.9%

The graph below shows the extent to which iPad conversion rates are much higher than that of other mobile and non-mobile devices.

Also, the average order values of sales made on devices is higher on the iPad than any other device, with average orders of £69.94, whilst non-mobile devices (i.e. desktops) stands at £65.

There are many theories as to why the iPad conversion rate and average order value is so much higher than the competition, but the general consensus is that it is largely down to iPad owners generally having higher disposable incomes. Also, people tend to ‘surf’ the internet less on mobile devices than desktops, instead they seem to have greater focus and intent to buy on what they search for.

The results indicate the growing importance of mobile commerce sites and ensuring that they are optimised for your eCommerce site. The same study showed that only 16% of companies conduct any usability tests on tablets, highlighting the need for the industry to really start taking mobile commerce seriously.

If you would like to reap the awards of a higher conversion rate on mobile devices, we can optimise your mobile commerce site. Please feel free to get in touch for more details by calling 0800 008 7872 or drop us an email at: hello@webtise.co.uk.