by admin at 4:55 pm on July 1, 2010
The brief was to improve visibility for their biggest selling brand, Ariat.
Thanks to the great work of our brilliant Search Engine
Optimiser and all round Google Expert, Paul Gregory (PG), Equitogs have
shuttled up the search engine listings, from zero visibility to page 1
for ‘Ariat’, a keyword with 1.5 million online competitors.
This organic result is supported by PPC (Pay Per Click) for related long-tail
phrases such as ‘Ariat riding boots’ and ‘Ariat Close Contact Chap’,
many of which appear in Google Product Search (shopping results) as
well.
It’s a great example of how SEO & PPC compliment one
another to increases brand exposure, giving our client a monster share
of the Google page and most importantly, generating a lot of revenue
through the e-commerce website we built for them.
We are extremely proud to be working with Equitogs and delighted about
the great results we continue to achieve for them month on month.
